A Digital Marketing Masterclass is the theme of this year’s European Plastics Distributors’ Association (EPDA) Forum. The two-day Forum, at Brett Martin’s headquarters in Belfast from 28-29 November, is designed to equip plastics industry leaders with practical digital skills to enable their businesses to capitalise on opportunities in the cyber world.

Now in its third year, the Distributors’ Forum helps to improve efficiency and to share knowledge in the plastics industry. This year’s event is being hosted by Brett Martin, a world leading manufacturer of semi-finished extruded thermoplastic sheets which supplies material from its manufacturing plant in Northern Ireland to local distributors in five continents and over 70 countries. Brett Martin will include a tour of its state-of-the-art facilities on day one.

This networking and educational event, aims to give members valuable insight into building brand value in digital space. All delegates will have the opportunity to engage one on one with the key speakers and will leave the Masterclass equipped with digital and social networking toolkits which they can easily employ in their own businesses.

Keynote speakers Gareth Dunlop, Andi Jarvis and Greg Fry will be leading the Digital Marketing Masterclass. Topics will include:

  • putting the customer experience at the heart of online presence,
  • implementing a digital strategy appropriate for B2B communications and
  • how social media can help businesses to meet corporate objectives

Gareth Dunlop, CEO and founder of Fathom, has an impressive track record of 15 years of direct commercial experience helping businesses use the internet more effectively. His presentation will focus on changing the company mindset to thinking like the customer. He will provide practical advice on how to get the best from the internet, drive customer engagement and sales by identifying the customer’s user journey and making it as straightforward as possible.

Andi Jarvis, founder of Eximo Marketing, a Belfast-based marketing strategy agency, will open the proceedings on day two with a presentation on how to rise through the Google rankings and develop a digital marketing strategy. Andi has extensive experience across a range of sectors and has worked with companies such as Budweiser, Corona and Electric Ireland.

Greg Fry, an international trainer and one of Ireland’s top Social Media experts, will be leading a practical session on how businesses can execute a winning digital strategy. He has worked with organisations ranging from: The Hardware Association of Ireland and Coca Cola Hellenic to Microsoft and Virgin Media.

With numbers limited and to avoid disappointment, distributor members are being urged to book places now. Brett Martin will lead the opening introductions on day one with EPDA President Lari Hahtonen heading up a discussion group on day two. There will also be opportunities on each day of the event for members to network over dinner or lunch respectively.

Lari Hahtonen said: “We hope to repeat the success of last year’s event and to bring as many distributors together as possible. The EPDA believes that the European plastics industry needs to take advantage of the opportunities of the digital world sooner rather than later, and this year’s forum is an ideal platform for businesses to get ahead with their digital strategy.”

EPDA was formed in 1973 and is the voice of the European plastics distribution industry, representing companies in more than 20 countries involved in a cross section of distribution activities encompassing plastic sheet, blocks, rods, profiles, tubes, pipe, valves, fittings and numerous related activities.